Extracted from the report today on Variety.com:
In another sign of change in the network world, the CW is ditching its traditional upfront presentation for a cocktail party.
The CW had been planning to hold its normal advertiser powwow May 15 at the Theater at Madison Square Garden, the same Thursday that Fox presents to advertisers.
Instead, net has opted for a more casual party and presentation the night of May 13. Event will move uptown to a tent just outside of Lincoln Center. Party will start at 5:30, and the presentation will begin at 6:30 p.m. CW is timing its event to be adjacent to ABC’s upfront, which is still set for the afternoon of May 13.
A rep for the netlet said the changes didn’t represent a scaling back of the CW’s upfront ambitions.
“It’s a different year in many ways, and we decided to mix it up,” he said. “We still plan on giving advertisers a great sense of where we’re headed.”
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